Annette has spent her 30+ year career deeply involved in the travel industry. She is responsible for the strategy and growth of Deem’s Travel, Ground and Account Management and brings her technology and distribution expertise to Deem’s product innovation and go to market strategy.

Prior to Deem Annette was Head of Americas Hospitality and Digital Strategy at Travelport, where she led a dedicated sales team and advanced the growth of digital, hotel and ground transportation across the Americas.

As Global Client General Manager at American Express Global Business Travel, Annette collaborated with global colleagues across all lines of business to grow revenue and develop partnerships.

Annette has held various leadership roles with data and software companies and has managed multi-million-dollar global travel programs as a customer, supplier, and vendor. She is a frequently seen on stage at industry events around the world.